Dealing With E-commerce Platform Failure

Explainer of issues with ecommerce platform outages and how to mitigate them with alternative strategies for customer optimization.

Invalid clicks are “clicks on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks.”

DNS prefetching is a process that involves resolving a website’s IP address and caching it in the browser cache or DNS resolver cache. This technique reduces the time taken to retrieve a website’s DNS information when users try to visit. 

A CDN stands for Content Delivery Network, and it’s a group of interconnected servers distributed geographically across several parts of the world in order to aid the faster delivery of internet content. 

Cookie syncing (also called cookie matching) is a process in programmatic advertising used to synchronize user data across different ad networks and platforms. 

Structured data — also called “schema markup,” is code written and added to a website’s HTML in order to help search engines understand the content and context of the page more easily.