The challenge
Looking for high performance, even with best practices
Site speed for Perelel had always been a point of emphasis internally, but while they focused on doing all the right best practices like image compression and running a clean theme from 3rd Party apps and scripts, their site was far from slow, but still missing that extra gear.
Having previously tested another solution on the market, but not seeing the results or experience, Alex was recommended to Edgemesh by her developer originally to find another set of optimization that is not possible through development work alone. Perelel also heavily relies on their quiz as a subscription based supplement brand, which guides users through a set of questions to identify the right set of supplements for the customer.
Their conversion rate for users who begin their journey through the quiz is more than 2x higher than the store average, but the quiz can sometimes load slowly, causing a drop off in users before completion. In addition to overall site speed improvements, optimizing the quiz experience and confirming an edge caching solution would not break the quiz as she had heard before was a top priority.
“My understanding before speaking with you was that site speed was a best practice, and a standard needed for all sites. So we felt it was a best practice, but we didn’t feel it was an untapped opportunity for us.”
- Alex Nagourney
The solution
Hassle-free tooling, from start to finish
Alex came to Edgemesh to understand what could be done to improve the site speed and the quiz experience without losing any functionality or re-engineering the site. Everything they do at Perelel, especially with paid vendors, is centered around getting tangible ROI quickly. Alex felt they were in a strong position, both in performance and business metrics already, but wanted to prove or disprove her theory before making any serious decisions.
Edgemesh supports commitment-free PoC periods to test the product, and see the results, so Alex would feel confident in any investment required. Edgemesh onboarded their Server Performance product for Perelel within days of confirming a PoC partnership, and even supported the launch of a theme update, live together, at midnight Pacific Standard Time.
One of the biggest pain points was confirming their quiz and subscription 3rd parties would not be impacted with the new optimizations and caching functionality. Edgemesh sets up test sites for every new customer to confirm everything works as expected before ever hitting the launch button.
The Perelel team was happy to confirm these changes along with Edgemesh would not affect their core offerings, and that they had the flexibility to include or exclude pieces of the website from Edgemesh at any point with a simple tag in the theme.
“Being able to see that same size lift with Edgemesh on every single page, knowing that that's applying everywhere across the board, we've obviously never tapped into a win like that versus where we see a similar lift, but it’s for a single page”
- Alex Nagourney
